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  • Job Title: VIP Membership Engagement Manager – Consumer Brand
  • Location: Hong Kong

VIP Membership Engagement Manager – Consumer Brand

Our client, a major consumer brand with a solid membership (VIP) / CRM system, is seeking a Membership Engagement Manager.  This is an interesting CRM position with a strong support from finance and IT.  

You will drive and author the CRM Strategy to reach out a significant number of members, further develop new membership, design program that drives consumption and organize membership activities.  

You will line up with event organization, retail outlets and property developers to organize win-win activities with these external vendors and parties.
Partner with IT team, external


 

 

You will:

  • Own, create and deliver the overall CRM strategy, identifying key commercial levers and priorities across CRM channels.
  • Manage loyalty programs, focusing on testing new initiatives across different customer cohorts and types.
  • Lead and deliver email planner, working closely with the creative, brand and marketing team on delivery automation, lifecycle and broadcast emails.
  • Author performance reporting, liaising effectively with Brand, Marketing, Creative teams
  • and third-party agencies ensuring CRM strategy is aligned to the overall strategy and brand
  • vision.


You are:

  • Degree holder in any discipline, preferably Business Administration, Statistics, Science, etc.
  • At least 5 years of CRM experience from consumer brands: infant formula, retailers, tourism, beauty brands, mobile operators, etc.
  • Confident dealing with data and providing recommendations off the back of insights.
  • Good analytical skills with a good attention to details, with a good understanding of data protection and privacy legislation.
  • You will be able to work in a fast-paced environment with an ability to organize your workload effectively.
  • Experience in event management is a bonus.


600K – 640K per annual 

Interested parties please send your resume to monica.ling@talentbluesearch.com

 

Details

  • Reference #: TB-660
  • Industry: Retail, Fashion and Luxury Products
  • Job Function: Digital
  • Level: Manager
  • Annual Package: 1 Million below

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