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  • Job Title: Digital Marketing Lead – Fashion Label (US & European Market)
  • Location: Hong Kong

This leading clothing brand well established, with global reach to US, Europe and China over the decades.   They design and manufacture their own apparel label and lingerie popular around the globe. 

This is an exciting position for digital marketing professional with Ecommerce experience to drive and establish digital branding for this fashion labe.

They have a huge amount of opportunity for expansion further into the US & Europe market.

This role would also include leading the key company project of formulate the digital presence and branding for the brand in the digital realm (social media, digital network, etailers, etc)

You will:

  • Develop and formulate digital branding and communication in line with the enterprise planning process and ensure that the online growth strategy aligns with the organization's overall business strategy.
  • Develop strategy that maximize brand presence in SEO/SEM, marketing database, KOL, email, social media and display advertising campaigns
  • To be the decision maker on creative, images and message that represent the label.
  • To drive the e-commerce growth strategy in line with strategic objectives a
  • Experience to lead digital agency and vendors

You are:

  • Bachelor's degree.
  • +4 years of experience in Digital Marketing experience in Europe or US Market.
  • Good understanding of Ecommerce business
  • Proficiency and expertise in using the Keynote, Google Analytics. Adobe Suite is a plus.
  • Strong technical expertise managing complex global ecommerce platform initiatives
  • Fluency in English. Cantonese and Mandarin are bonus

540K – 580K per annual

It is an unique Digital Marketing position to get international exposure in the fashion industry.

E mail:  cecily.lai@talentbluesearch.com

 

Tel: (852) 2902 6211

Details

  • Reference #: TB-531
  • Industry: Retail, Fashion and Luxury Products
  • Job Function: Digital
  • Level: Manager
  • Annual Package: 1 Million below

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