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  • Job Title: Digital Marketing Manager - Fashion Label
  • Location: Hong Kong

Our client, a Fashion Label is seeking a Digital Marketing Manager,

to create advantage and growth by driving digital marketing strategy for the label for US, Europe and China market.

 

RESPONSIBILITIES

  • To define and execute digital marketing channel strategies and ensure they aligns to the label’s position, branding and business plans
  • Be fully responsible for driving traffic and sales through the management of performance marketing channels (SEO/SEM/Affiliates/Display/Social) as well as driving synergies with market initiatives
  • Drive social media strategy, including growing of organic reach, community building / engagement, and paid advertisement effectiveness
  • Liaise with digital agencies to build best-in-class customer journeys
  • Develop and build and manage the Digital Marketing team

Requirements:

  • Degree holder in any discipline
  • At least 7 years of digital marketing experience from fashion label, accessories, footwear, cosmetics, etc.
  • Multi-countries experience is a strong advantage, or at least familiar with one of these regions/country: US, Europe or China.
  • Comprehensive understanding and experience in digital marketing channels, including a strong background and track record in Social Media management

720K – 800K per annual

Details

  • Reference #: TB-562
  • Industry: Retail, Fashion and Luxury Products
  • Job Function: Marketing
  • Level: Manager
  • Annual Package: 1 Million below

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