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  • Job Title: Director, Media, Digital & CRM – European Technology Brand
  • Location: Hong Kong

Our client, a European Brand in the Technology Sector is seeking a Director Of Media & Digital & CRM Strategy to head up the media, CRM and advertising for the Hong Kong and Taiwan market.

This is a new position to drive the media strategy for all digital channel, TV, Print, OOH, Programmatic Display & Video, Social Network, Search, etc. In addition, you will also have the opportunity to drive CRM and Digital Strategy.

You will have the opportunity to work with am impressive media budget, be the driver of all media plans and partner with marketing team to bring this Brand to another level.

Responsibilities:

  • Drive partnerships to provide media expertise to Brand Marketing on how they can best activate brands’ communication channel plans.
  • Develop and drive media strategy to ensure that media is effectively planned, bought optimized and reported to achieve agreed objectives and KPIs.
  • Be the expert to brand marketing team on developing campaign plans across all key media.
  • To provide data and analytic and monitoring and reporting on the performance of all media
  • Author actionable plans to drive improvements in media effectiveness.
  • Additionally, will head up the CRM initiatives, back by a professional CRM Team.

Requirements:

  • Degree holder in media, communication, business administration, statistics, etc.
  • At least 12 years of experience from media agency, PR position, advertising agency, in house media position, etc.
  • Experience in planning & buying of all key media (TV, Print, OOH, Programmatic Display & Video, Social Network & Search)
  • Solid understanding of the media landscape in Hong Kong and Taiwan.
  • Fluency in Cantonese, Mandarin and English (Written & Spoken)

1M – 1.1M per annual

It is an unique Digital Marketing position to get international exposure in the fashion industry.

 

E mail:  cecily.lai@talentbluesearch.com

Details

  • Reference #: TB-542
  • Industry: Information Technology and Telecommunications
  • Job Function: Media
  • Level: Department Head
  • Annual Package: 1 Million and above

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