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  • Job Title: CRM Manager – Global Jewelry Brand
  • Location: Hong Kong

The individual is responsible for partnering with the Head Of Marketing to formulate the CRM strategy, guidelines and oversee implementation of CRM initiatives with a 360 focus.

 

Responsibilities:

  • Identify key strategic business and marketing challenges and help define the role that CRM and other consumer programs can play in addressing them.
  • Develop and drive new CRM solutions that enhance the brand, foster relationship with consumers and that result in more business.
  • Lead integration opportunities across departments, from 360 program strategy and development, to reporting and optimizing.
  • Improve cross-channel development, provide leadership and education of digital/mobile/social trends with cross-functional teams and regionals.
  • Define KPI’s, evaluate the business impact of consumer programs and develop concrete recommendations on how to evolve and optimize.
  • Turn category, social, cultural, consumer and digital insights into compelling platform and program ideas that both inspire and rationalize the development of break-through creative campaigns and executions.
  • Develop and cascade executive dashboards and insights on a regular basis; manage action plans based on these insights.
  • Manage and develop the Assistant Marketing Manager
  • Contribute to development of brand strategy and consumer/ product innovation.

Requirements:

  • Degree holder in Business Administration, Statistics, Science or others.
  • At least 7 years of Customer Relation Manager (CRM) experience from any retail / consumer products, beauty, fashion, telecommunication, IT products, retail banking, etc.
  • Storyteller who can inspire with a compelling and well-reasoned narrative
  • Creative thinker who, using insights and data, can frame and solve problems in new ways
  • Demonstrated leadership and can handle situations with confidence, tact, and resourcefulness.
  • Luxury experience preferred

600K – 700K per annual

Interested parties, please send your resume to Miss Noelle Cheng:
E mail:  noelle.cheng@talentbluesearch.com
Tel: (852) 2902 6772

 

 

Details

  • Reference #: TB-266
  • Industry: Retail, Fashion and Luxury Products
  • Job Function: Marketing
  • Level: Manager
  • Annual Package: 1 Million below

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