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  • Job Title: Associate Director – Digital and CRM, US Consumer Health Brand
  • Location: Hong Kong

Our client, a US consumer healthcare brand, a number player, is seeking a Digital and CRM Manager.

You will manage a large team covering Digital Marketing, Customer Relationship (membership club) and Customer Service Team.

Reporting to the Head Of Marketing, you will drive strategic planning and execution of Digital and CRM which includes setting directions, planning & executing Digital and CRM programs to support the marketing strategies of the brands in Hong Kong.

This is a fantastic opportunity for an experienced digital marketing manager with experience of consumer brands (cosmetics, beauty, healthcare, nutrition) who desires to move up as a team head and build upon an already successful foundation for a well-known, leading consumer Healthcare brand.

Responsibilities:

  • Drive and implement initiatives include websites strategy and design, social media, mobile, search engine marketing, search engine optimization and content.
  • Plan, develop, and execute marketing strategies and campaign across all digital consumer touch points to achieve key business objectives
  • Develop and communicate vision and strategy of CRM
  • Build and operate the requisite infrastructure to meet annual retention, loyalty and market share goals.

Requirements:

  • At least 10 years’ experience in digital marketing with background in brand communications and experience in digital marketing environment (web, social media, email marketing, mobile marketing and search)
  • Welcome experience from Cosmetics, Beauty, FMCG, Nutrition, etc.
  • Strong digital experience in website and social media
  • Solid skills and planning in contents and dialogue to communicate in digital communities
  • Partner with digital agencies and vendors
  • Demonstrated leadership skills and vision

1M – 1.2M

Interested parties, please send your resume to Miss Monica Ling:

E mail:  monica.ling@talentbluesearch.com

 

Tel: (852) 2902 6660

Details

  • Reference #: TB-189
  • Industry: Fast-moving Consumer Goods
  • Job Function: Marketing
  • Level: Manager
  • Annual Package: 1 Million and above

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