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  • Job Title: Ecommerce/Consumer Engagement Manager - Beverage Brand
  • Location: Hong Kong
Our client, a Beverage Company in Hong Kong is seeking an Ecommerce/Consumer Engagement Manager

This is a No. 1 Beverage company in Hong Kong in Beer and Alcoholic Brands.

This is a team management position to drive eCommerce, digital marketing and Consumer Engagement.


 

You will:

  • Set and deliver roadmaps encompassing digital marketing, ecommerce, CRM, online tools and ensure brands have the best consumer focused digital comms and loyalty building programs.
  • Plan and execute the digital channels to achieve best-in-class 360-degree marketing campaigns, drive-to-store and brand awareness campaigns
  • Build & execute a roadmap for CRM - maximising owned channels with a core focus on activation, acquisition, driving growth and revenue.
  • Conceptualise, manage and execute the brand’s loyalty program and activity calendar


You are:

  • Minimum 8 years Digital marketing experience within with FMCG brands from similar categories (food, drink, retail, ecommerce)
  • Bachelor´s Degree in Marketing or a related field required.
  • Solid experience in eCommerce and CRM.
  • Be highly fluent in CRM & digital analytics , with direct experience in working with key consumer metrics; retention, frequency & spend & be able to show how you have positively impacted these during your career.
  • Have a proven track record working with a variety of CRM programmes which target new, existing and loyal customers.
  • Proven experience in launching commercially successful CRM programmes
  • End-to-end email campaign experience from brief, email build, segmentation through to deployment.
  • Understanding segmentation and profiling of customer databases to create targeted campaigns which are constantly monitored and adapted as required to drive brand engagement, loyalty, revenue and retention.


You will directly report to the managing director and enjoy high level of autonomy.

Annual Salary: 800K

Interested parties please send your resume to monica.ling@talentbluesearch.com

 

Details

  • Reference #: TB-628
  • Industry: Fast-moving Consumer Goods
  • Job Function: Digital
  • Level: Manager
  • Annual Package: 1 Million below

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