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- Job Title: CRM Manager – European Consumer Healthcare Brand
- Location: Hong Kong
A rare and riveting opportunity to join a celebrated European Consumer Health brand. This brand is the leader in the Healthcare is the leader in the market.
They are now looking to bring a CRM Manager aboard to become a key team member in their continued voyage of success.
- You lead and manage the objectives to the end to end delivery of communications, performance reporting and continuous improvement to deliver engaging campaigns that win new customers and delight existing followers through multi-media platforms.
- With a commercially savvy approach you will utilize the CRM channels in order to generate coherent campaigns that stand out and invite an increase in revenue, as well as meet customer acquisition targets.
- You will partner with internal marketing team, digital team, external agencies, etc to influence customer behaviours, identify trends and understand customer retention rates.
- You will then use this to implement offers and personalized content that ensures positive responses and drives sales.
- As the only Subject Matter Expert in CRM, you are the person to provide management team the latest consumer trends, technology and legislation relating to customer loyalty programmes, bringing this knowledge to bear for the benefit of the wider team and business.
- Degree holder in business administration, statistics, mathematics or others.
- At least 7 years of CRM experience from any consumer products, retail organization, industry or others.
- Highly ambitious and driven consumer healthcare marketing professional who has prior experience managing CRM, email and loyalty programs across multiple channels of distribution.
- You will be well versed in building and evolving engagement programs that have proven to grow loyalty and increase profit.
- Analytical and results driven, able to navigate retail CRM systems in order to gain valuable insight into customer acquisition, retention and segmentation.
- This an international company with strong financial background. The company’s direction has strong emphasis on CRM Team.
- Reference #: TB-436
- Industry: Fast-moving Consumer Goods
- Job Function: Marketing
- Level: Manager
- Annual Package: 1 Million below