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  • Job Title: Head Of CRM – Retail Company
  • Location: Hong Kong
A well known Retail Company is seeking a Head Of CRM to drive the CRM initiatives for the Hong Kong Market.
This is a Senior Position for CRM Management professional to lead a famous retail brand with outlets in the prime shopping malls in Hong Kong.
 
You will lead a team of CRM professionals, Managers, Assistant Managers and Executives.
This is a senior position which lead a team of senior executives and will focus on China tourists and shoppers.
 
 
You will:
Lead the transformation of our guest and data analytics approach and strategy
Ensure that teams have the appropriate reporting and system in place to identify and recognise loyal and repeat guests
Drive and author to lead e team developing a consumers’ recognition and loyalty programmes
Analysis and improvement of data collection strategies across the group. Unifying processes to build a strong and robust database.
Drive analysis and direction based on guest profiles, the accuracy of the data, completing and merging profiles and cleaning existing data
Understand the overall CRM architecture to check the coherence of data coming from the integrated systems
Partner with digital marketing and branding team to build effective campaigns and engagement
Communicate effectively and work closely with other marketing department players such as Marketing managers, social media and PR
 
You are:
Degree holder in any discipline, but preferably marketing, science, mathematics, engineering, etc.
At least 12 years of experience of CRM management position from any major consumer brands, FMCG, Retail, hospitality, etc.
Track record to manage a team of senior officers.  
Solid knowledge in 
A results-focused approach, with a proven record of generating revenue improvements
Excellent numeracy, with strong analytical capabilities
Fluency in  Cantonese, Mandarin and English
Solid knowledge for PRCtourists market is a MUST.  
 
Great opportunity if you are a Senior CRM Management Level professional from background such as FMCG, retail or hospitality. 
 
1.4M – 1.6M per annual 
 
Interested parties, please send your resume to Miss Monica Ling:
E mail:  monica.ling@talentbluesearch.com
 
Tel: (852) 2902 6660

 

Details

  • Reference #: TB-370
  • Industry: Fast-moving Consumer Goods
  • Job Function: Marketing
  • Level: Manager
  • Annual Package: 1 Million and above

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