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  • Job Title: Senior Brand Manager –European Consumer Health Brand
  • Location: Hong Kong

Our client, a No. 1  European Consumer brand, is inviting a Senior Brand Manager to independently manage and lead a Consumer Product for the Hong Kong market.

You will work closely with the Head of Marketing and partner with sales team, trade marketing team and digital team.

You will author the marketing plan and strategy.  You will drive as the pilot market in Asia.

This is a up and coming consumer product you will gain autonomy and satisfaction and make a mark in the Hong Kong market. 

Responsibilities:

  • Manage New Product and Program Launches
  • Participate in marketing development and strategy development.
  • Guide Launch Unit Development
  • Determine product mix to feature on unit and provide creative input on platform design. Provide design direction for Creative Brief. Develop Category
  • Evaluate category and competitive performance on an ongoing basis. Perform annual Category and Competitive reviews to identify opportunities.
  • Product Development to create concepts for new products based on findings.
  • Pricing Strategy
  • Analyze competitive pricing. Evaluate brand pricing annually and make recommendations.
  • Develop new programs that are both strategically and creatively compelling. Ensure timely offering and communication of programs.
  • Supports the Head of Marketing in 'side by side' development and evaluation.
  • Work with forecasting to measure forecasts against previous season and annual goals.
  • To drive this process through the Advertising Agency Team.

Requirements:

  • Degree holder in any discipline
  • Marketing experience for a global consumer brand such as OTC, food, beverage, personal care, household products for at least 7 years of FMCG experience in Hong Kong. 
  • Hands-on / management experience on ATL, BTL, PR and such.
  • Strong leadership, communication and willing to take challenge.
  • Advantage is given to marketing professionals from any skin care / persona care / beauty brand.
  • Excellent presentation skills.
  • Fluency in Cantonese, Mandarin and English.

900K – 1.1M  per annual

Please send your resume to info@talentbluesearch.com

Details

  • Reference #: TB-363
  • Industry: Fast-moving Consumer Goods
  • Job Function: Marketing
  • Level: Manager
  • Annual Package: 1 Million and above

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