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  • Job Title: Assistant Brand Manager – US No.1 Consumer Brand
  • Location: Hong Kong

Our client, a US consumer healthcare brand name, is inviting an Assistant Brand Manager to lead and manage the marketing function of the brand for the Hong Kong market.

You will work closely with the Head of Marketing and work with a small team of marketing professionals from product development, integrated marketing communication, formulate and develop marketing initiatives.

You Digital Marketing, ATL, BTL, Public Relation Events, in-store promotion, product development and such.

Responsibilities:

  • To be involved in consumer research, product development, product launch and integrated marketing:

  • Digital Marketing, ATL, BTL, Public Relation Events, in-store promotion, etc.

  • This is THE consumer product brand you want to work for with excellent package and exposure.

  • Evaluate category and competitive performance on an ongoing basis. Perform annual Category and Competitive reviews to identify opportunities.

  • Product Development to create concepts for new products based on findings.

  • Develop new programs that are both strategically and creatively compelling.

  • Supports the Head of Marketing in 'side by side' development and evaluation.

  • To partner and drive external Advertising Agency.

Requirements:

  • Degree holder in any discipline

  • Marketing experience for a global consumer brand such as food, beverage, personal care, household products for at least 3 years of FMCG experience in Hong Kong. 

  • Hands-on / management experience on ATL, BTL, PR, digital and such.

  • Strong leadership, communication and willing to take challenge.

  • Excellent presentation skills.

  • Fluency in Cantonese, Mandarin and English.

 

Interested parties please send your resume to :

E mail:  monica.ling@talentbluesearch.com

Tel: (852) 2902 6660

 

Details

  • Reference #: TB-134
  • Industry: Fast-moving Consumer Goods
  • Job Function: Marketing
  • Level: Manager
  • Annual Package: 1 Million below

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